{"id":164,"date":"2020-02-01T19:45:28","date_gmt":"2020-02-01T19:45:28","guid":{"rendered":"http:\/\/argraphics.co.uk\/?page_id=164"},"modified":"2023-12-03T21:56:25","modified_gmt":"2023-12-03T21:56:25","slug":"services","status":"publish","type":"page","link":"https:\/\/argraphics.co.uk\/services","title":{"rendered":"Services"},"content":{"rendered":"\t\t
I’m equally proficient in Graphic Design, Product Design, Website Design and Footwear Customisation. This versatility allows me to be a very effective Designer for all kinds of businesses and agencies. I have extensive experience in all of the following services:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t I As a seasoned design professional, I believe it’s valuable to share my design process to provide insight into how I approach various design projects. Since each project is distinct and presents its own set of challenges, a one-size-fits-all solution simply doesn’t cut it. Therefore, I remain agile and adaptable, allowing me to deliver thoughtful, impactful, and effective designs tailored to each client’s specific needs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t This step involves researching and understanding user needs, requirements, and pain points.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Reframing and redefining the research problem in human-centric ways.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Involves creating a wide range of design concepts based on research and insights.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t In this step, I create a physical or digital prototype to test the ideas and get feedback.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t This step involves testing your prototype to gather feedback and refine your ideas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t 1. Empathize:<\/strong> The first step for every design project is to discuss the organisational planning of the design brief, which establishes the objective, deliverables, and budget. If a design brief isn’t already written, it can be developed through a discussion with the client. This step is followed by planning and conducting research to gain an understanding of the users, their needs, and their pain points. It also involves exploring the context of the problem to ensure that the project brief is well-defined.<\/p> Tools<\/strong> that can be used during this step:<\/p> Tools<\/strong> that can be used during this step:<\/p> \u00a0<\/p> 3. Ideate<\/strong> – Once the design direction has been established, the design concept stage can begin. This is when the fun begins, and ideas start to come to life. Ideation is a process of generating a wide range of ideas and potential solutions to a problem, and from a user perspective, it is used to develop creative and innovative solutions that can address their needs and solve their problems in the most effective way possible. Ideation enables designers to explore a variety of options and possibilities, which can lead to better outcomes and more satisfying user experiences. Ultimately, ideation is about generating new and exciting possibilities that can make a positive difference in the lives of users, and it is a crucial part of the design process that can lead to successful and impactful designs.<\/p> Tools<\/strong> that can be used during this step:<\/p> \u00a0<\/p> 4. Prototype – <\/strong>The prototype phase of the design thinking process involves creating a tangible representation of the design solution, whether it be a physical model or a digital mockup, to test and refine the concept based on user feedback and testing. This phase is crucial in identifying flaws and opportunities for improvement in the design, as well as validating the feasibility and viability of the solution. Prototyping allows designers and stakeholders to visualize and experience the solution in a realistic way, helping to ensure that the final product meets the needs and expectations of the users and the client. The feedback and insights gathered during this phase can then be used to refine and iterate the design solution until it meets the desired outcome.<\/p> Tools<\/strong> that can be used during this step:<\/p> \u00a0<\/p> 5. Test –<\/strong> The test phase is the final stage of the design thinking process, where the prototypes created in the previous phase are tested and evaluated. This is a crucial step in the process as it allows designers to gather feedback from users and identify any issues or areas for improvement. During this phase, user testing and observation is carried out to ensure that the prototype meets the user’s needs and is effective in solving the problem identified in the earlier stages. The feedback gathered from this phase is then used to refine the prototype and make any necessary adjustments before moving onto the final implementation phase.<\/p> Refine – The next stage is to refine, and develop any concepts. This is also when any context\/format is considered, if the design is for digital and print, this is when any mockups, prototyping and printed proofs will take place. Once the final design has been established and signed off, the final artwork will be sent over and delivered in all formats for web\/social media and print.<\/p> Tools<\/strong> that can be used during this step:<\/p> A list of design thinking tools that can help you in the design thinking process:<\/p> Empathy maps –\u00a0The Empathy Map is a tool to help teams to understand their user’s needs and pain points better. It is used to capture user’s behavior, thoughts, and feelings to create a better user experience.<\/span><\/p><\/li> Personas –\u00a0\u00a0<\/span>Developing a user persona is a tool used to create a fictional representation of your user. It is useful to have a clear understanding of your target audience, their needs, wants, pain points, and motivations.<\/span><\/p><\/li>Graphic Design<\/strong><\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Industrial Design<\/strong><\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
UX\/UI Design<\/strong><\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Footwear Customisation\u00a0<\/strong><\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
PROCESS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Empathize<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Define<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Ideate<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Prototype<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Test<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
By establishing a clear project brief and conducting thorough research, graphic designers can gain a deep understanding of the user and the problem they’re trying to solve, which can inform the rest of the design thinking process.<\/p>
2. Define:<\/strong> In this step, you use the insights gathered during the empathy stage to define the problem you are trying to solve. After we have discussed the project deliverables\/brief, the next step is the research phase. This is a very important part of the design process, as this will define the direction of the branding\/design project. This generally comprises of researching into main competitors, target audience\/sector and also putting together visuals and mood boards for inspiration.\u00a0<\/p>SKILLS<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
DESIGN THINKING TOOLBOX<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t