Casestudy:The brief was to design a logo for a jewelery company based in central London. For the company name ‘5C Jewellers’ we decided to combine the number 5 and C into an simplistic yet impactful logo. As the brand is luxury bespoke company the brand needed a minimal yet modern style. The image to the right is a snapshot of some the fine development we went through in order to create the final design.
The first part of the logo design process involves a discussion with the client about the company’s goals and visual aesthetic. Then comes the research and development stage. This is followed by the production of drafts, and lastly refinement and brand identity development using the new logo design.