Casestudy: AZHA COLLECTIVE is a luxury cross-cultural concept lifestyle brand with an array of distinctive contemporary pieces. The task was to create a logo that represents the brand.
The first part of the logo design process involves a discussion with the client about the company’s goals and visual aesthetic. Then comes the research and development stage. This is followed by the production of drafts, and lastly refinement and brand identity development using the new logo design.
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